Roblox testing video portal ads in ongoing bid for brands, Ad Age reports

Roblox is testing functionality that will enable brands to display in-game video advertisements that link directly to their experiences within the platform, Ad Age’s Asa Hiken reports. The feature, slated to fully launch in the first half of next year, is an expansion of portal ads, which transport users to a new world upon entrance. Creative for these ads has so far been limited to static images, the author notes.