BofA analyst Omar Dessouky raised the firm’s price target on Roblox (RBLX) to $133 from $103 and keeps a Buy rating on the shares. The firm notes the stock has approximately doubled since Grow a Garden’s launched on 26 March 2025, becoming the biggest video game launch ever, surpassing Fortnite’s launch. GAG’s success offers evidence that the platform can generate multiple hits, and produce industry-leading KPIs for developers. The vast majority of investors whom BofA spoke have closely followed Roblox for at least two years, suggesting speculative newcomers did not predominantly drive the rally.
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