Raymond James analyst Andrew Marok initiated coverage of Roblox with a Strong Buy rating and $41 price target. The firm sees “a number of encouraging factors” positioning Roblox for long-term growth and sees an attractive entry point following Q2 results. Its positive view is based on long term shifts toward video gaming in young people’s entertainment time budget, “strong opportunities” for Roblox to grow its user base in international markets and older users, expansion potential into non-gaming areas like education and the ability to leverage generative AI to make the platform more attractive, the analyst tells investors.
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