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Rivian Automotive resumed with a Hold at Deutsche Bank

Deutsche Bank analyst Edison Yu resumed coverage of Rivian Automotive (RIVN) with a Hold rating and $14 price target. Rivian may be “one of the few western upstart OEMs left standing” coming out of the recent EV boom/bust cycle, but in “a league far below” Tesla (TSLA), the analyst tells investors. While supported by the recent large investment from Volkswagen (VWAGY), Rivian likely cannot be a very high volume OEM at least anytime in the foreseeable future, but rather a more niche “lifestyle” brand that can eventually be sustainably profitable, the analyst added.

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