Firehouse Subs opened its first restaurant in Switzerland and announced the signing of a development agreement to launch in Mexico later this year. These announcements mark the beginning of the brand’s expansion plan globally, with the first opening outside North America. The first Firehouse Subs restaurant in Switzerland will be used as a showcase for future international developments as it unveils a reimagined guest centric approach featuring self-order kiosks, mobile ordering, a dedicated area for click & collect, table service and 62 seats where guests can enjoy the subs the brand is known for.
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