Rent the Runway (RENT) is launching a new Amazon Fashion (AMZN) storefront to sell a selection of its Pre-Loved and exclusive Design Collective apparel. The collection of Pre-Loved merchandise includes hundreds of styles from over 35 brands, spanning casual weekend wear, workwear, date night apparel and seasonal essentials like sweaters, tops, coats and denim. This new online storefront will offer Amazon Fashion customers another affordable way to refresh their wardrobes. In addition, the company will introduce an exclusive selection of merchandise from its Design Collective, only available new through Amazon Fashion and renttherunway.com. Through Design Collective, Rent the Runway gives top design talent an opportunity to create limited-edition collections informed by Rent the Runway’s proprietary data and insights from its community of customers. As a result, these pieces are amongst the company’s most popular. Through this launch with Amazon Fashion, Rent the Runway deepens its commitment to being a customer discovery platform for designer brands by providing an even wider stage for them to introduce their products to new audiences.
Published first on TheFly
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