Reed’s appoints Tina Reejsinghani as CMO

Reed’s (REED) announced a series of organizational and leadership updates aimed to enhance its operational efficiency and position the Company for long-term success. The company said, “Following a careful evaluation of its organizational structure and long-term priorities, Reed’s has concluded that a corporate reorganization was necessary. This step, while not taken lightly, is part of a broader strategic realignment designed to strengthen the Company’s foundation for future growth. In tandem with this effort, Reed’s is advancing key investments to bolster its commercial strategy – including the development of a dedicated field sales organization aimed at enhancing go-to-market execution, deepening customer relationships, and expanding revenue opportunities.” As part of this transformation, Reed’s has appointed a new Chief Marketing Officer, Tina Reejsinghani. Most recently serving as Vice President of Luxury Brands at Remy Cointreau, she led marketing and commercial teams across the Americas, delivering 30% year-over-year growth for a $500M Cognac portfolio and spearheading landmark campaigns featuring cultural icons like Usher and Serena Williams. Additionally, the Company’s Chief Commercial Officer, Chris Burleson, has tendered his resignation. Chris, who joined Reed’s in February 2023, will continue to be available as a resource to ensure a smooth transition.