Reborn Coffee announced a special distribution partnership with TOUS les JOURS, a franchise French-Asian bakery cafe chain, to bring an exclusive Valentine’s Day coffee blend to TOUS les JOURS’ Cerritos, California flagship location and through ecommerce. “This initiative celebrates the season of love and marks a significant milestone in Reborn Coffee’s mission to enhance coffee experiences for TOUS les JOURS consumers in the region,” said Jay Kim, CEO of Reborn Coffee. “This Valentine’s Day, we are pouring our hearts into every cup, bringing a special blend of our premium beans to the TOUS les JOURS flagship location in Cerritos. We expect the collaboration will be an effective cross selling program, introducing our exclusive coffee to its bakery customers.”
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