Reborn Coffee announced a strategic partnership with Hour Loop, a leading online retailer engaged in e-commerce, to offer the Company’s high-quality coffee products on Amazon through the Amazon Marketplace (AMZN) program. Under the partnership agreement, Hour Loop will purchase, carry and handle Reborn coffee products as well as manage listings, logistics, marketing, inventory management, price monitoring and platform integration on Amazon Marketplace. Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party sellers to sell products directly to consumers on a fixed-price online marketplace alongside Amazon’s regular offerings. Initial Reborn products will include whole beans, pour over coffee, cold brew, cold brew ice cream etc. “This collaboration with Hour Loop will rapidly enable coffee enthusiasts across the US to conveniently purchase Reborn Coffee’s exceptional products on Amazon via a trusted provider,” said Jay Kim, Chief Executive Officer of Reborn. “Hour Loop has a strong reputation and expansive reach on Amazon, with over 22,000 100% positive ratings. Utilizing Hour Loop’s platform enables us to utilize its world-class proprietary algorithms to help us scale and bring more brand awareness to our products on Amazon’s competitive marketplace, as well as manage selling and distribution to ensure a seamless purchase experience and delivery of our coffee products.
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