Reborn Coffee announces strategic partnership with Sheikh Hamed

Reborn Coffee announced a strategic partnership with Sheikh Hamed, the respected owner of Abu Dhabi’s Millennium Hotel. This landmark collaboration is poised to pave the way for Reborn Coffee’s dynamic entry into the vibrant UAE market, establishing its first retail location in Abu Dhabi, UAE. The partnership between Reborn Coffee and Sheikh Hamed signifies a significant step towards expanding the brand’s footprint beyond its current boundaries. Under this licensing agreement, both the Licensor, Reborn Coffee, and the Licensee, Sheikh Hamed, will work to establish Reborn Coffee Outlets, Roasting, and Warehouse facilities. The goal is to collaboratively establish a minimum of ten locations within a specified five-year timeframe, encompassing the acquisition or leasing of new locations, capital expenditures, and operational expenses. As part of this strategic alliance, Reborn Coffee and Sheikh Hamed are committed to fostering sustainable growth and ethical business practices in the UAE’s coffee industry. The collaboration will emphasize the responsible sourcing of coffee beans and environmentally friendly roasting processes, aligning with global sustainability trends.