Reborn Coffee announces expansion into China market through MLA with IAID

Reborn Coffee announced a significant expansion into the China market through a strategic Master License Agreement, MLA, with IAID. This agreement will introduce a flagship location in Guangzhou #73, situated in a central, historic district bustling with tourists. The site will feature a comprehensive brand center, setting the stage for future expansions into major cities like Shanghai and Shenzhen, China. The joint venture combines Reborn Coffee’s experience in retail coffee operations with IAID’s expertise in lifestyle design. Together, they aim to revolutionize the coffee culture in China, particularly in the vibrant Guangdong Province, which boasts a population of over 127.06 million. “We are fully dedicated to ensuring our expansion into China becomes a landmark success. This joint venture with IAID Co., Ltd. is a significant step forward in our strategic endeavors to introduce Reborn Coffee’s distinctive coffee culture to new geographies,” stated Jay Kim, CEO of Reborn Coffee Inc.