Rackspace Technology (RXT) has announced it has helped enable service enhancements for artists and songwriters signed to music company BMG. Using Google Cloud’s (GOOGL) advanced AI and big data capabilities, BMG can process royalty payments ten times faster and track music 50% faster. The achievement stems from Rackspace Technology’s Elastic Engineering team successfully migrating 95% of BMG’s applications and services to Google Cloud. BMG’s new cloud-based platform will also support new data tools it will use following its decision to take control of its previously outsourced distribution, striking direct deals with streaming platforms such as Spotify and Apple. Faced with a consistent 30% annual increase in the data intake and to address these complexities, BMG strategically pivoted to Google Cloud, recognizing the need for enhanced tools such as AI, Google Kubernetes Engine and BigQuery to manage burgeoning data volumes and optimize operational efficiency effectively.
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