Qualcomm to supply Mercedes, BMW with chips for displays

Qualcomm (QCOM) announced it will supply chips to power in-car infotainment systems to luxury automakers Mercedes (MBGYY) and BMW (BMWYY). The latter and Qualcomm Technologies said they have extended a technology collaboration beyond driver assistance and automated driving technologies, bringing the latest Snapdragon Digital Chassis Solution advancements to power BMW Group’s new vehicles for “safer, smarter and sophisticated experiences to drivers and passengers.” Leveraging both companies’ expertise in innovation, BMW is working with Qualcomm Technologies as the automaker’s systems solutions provider, to utilize the latest generation of the Snapdragon Cockpit Platform to power BMW Group’s new in-vehicle experiences, as well as the Snapdragon Auto Connectivity Platforms for 5G connectivity to bring ultra-fast and seamless connectivity to vehicles with new BMW iDrive generation “QuickSelect” and new Operating Systems 8.5 and 9. As a part of the companies’ technology collaboration, BMW and Qualcomm are currently co-developing a comprehensive, open and scalable ADAS system ranging from New Car Assessment Program, Level 2 Advanced Driving Assistance Systems to Level 3 High Automated Driving functionalities to expand the accessibility of safer self-driving technologies to the global automotive ecosystem. These will be based on the Snapdragon Ride Platform with an integrated Ride Vision software stack and the first L2+ systems are expected to be available beginning in 2025. Qualcomm also announced the company’s work with Mercedes-Benz AG to continue delivering the digital luxury experience the automaker is widely known for. “As a part of the companies’ continued technology collaboration, Snapdragon Digital Chassis Solutions are designed to help bring the latest in-vehicle technology and features to the new 2024 Mercedes-Benz E-Class Sedan. With the next generation Snapdragon Cockpit and Snapdragon(R) Auto Connectivity Platforms, Qualcomm Technologies delivers immersive, interactive and intelligent in-vehicle experiences complete with 5G connectivity and cloud-connected digital services for all occupants. Vehicles featuring the Snapdragon Digital Chassis solutions are expected to be available in the US at the beginning of 2024. Working with Bosch as the system integrator and Tier-1 supplier, the latest generation of Snapdragon Cockpit Platforms help power the new Mercedes-Benz E-Class User Experience multimedia system running on the new MBUX Superscreen, helping to deliver enhanced graphics, rich multimedia support. The Snapdragon Cockpit Platforms also help power the MBUX’s high-resolution widescreen unit with touchscreen operation, navigational display and augmented reality technology, providing convenience and more enjoyment for occupants. The Snapdragon Cockpit Platform’s pre-integrated support for Wi-Fi 6 and Bluetooth 5.2, feature premium in-vehicle wireless connectivity, including hotspot and high-speed gaming.”