PubMatic, MNTN announce strategic partnership

PubMatic (PUBM) announces a strategic partnership with MNTN (MNTN) that it says “significantly expands” access to premium Connected TV advertising for performance-focused marketers. “There’s substantial advertiser demand that hasn’t participated in Connected TV because the infrastructure hasn’t matched their requirements. Our customer base reflects this: they expect TV to provide the same data, control, and accountability they get across search, social, and display. With the help of PubMatic’s direct access to premium publishers, we’re enabling these performance-focused marketers to participate in high-quality streaming environments. The revenue growth publishers are seeing validates that this approach works for all stakeholders as we open access to CTV to more advertisers,” said Chris Innes, Chief Operating Officer, MNTN. “When you see a consistent revenue lift and unique demand, it demonstrates the quality and value these advertisers represent. This isn’t just incremental volume, it’s meaningful market expansion. By providing direct access and supply-path transparency, we’re connecting our premium publishers with an advertiser segment that delivers strong results. Our publisher partners gain sustainable revenue growth while these advertisers get the premium brand-safe environments and accountability they require. It’s a model that works, and the early metrics prove there’s substantial room for continued expansion,” said Nicole Scaglione, VP of CTV at PubMatic.