GroupM and PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global partnership to enhance GroupM Premium Marketplace, a unified programmatic market aimed at increasing media buying transparency and efficiency, in the LATAM region. This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 55% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on PUBM:
- PubMatic initiated with a Sector Perform at Scotiabank
- JMP Securities digital advertising analyst hold analyst/industry conference call
- PubMatic expands collaboration with Western Union
- PubMatic, DIGITS agency brings advanced AdTech to local grocery, stores
- PubMatic, Xumo partner to expand programmatic advertising