PubMatic announced a partnership with Klarna, the AI-powered global payments network and shopping assistant, to scale programmatic access to Klarna’s native advertising inventory via PubMatic’s Convert. The partnership will allow advertisers to reach and engage with Klarna’s high-intent global audience of 150 million shoppers directly at the point of purchase. The integration with PubMatic provides Klarna with scaled access to demand via whichever demand-side platform a buyer is working with on both a self-serve and managed service basis.
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