Porch Group’s V12 rebrands Porch Group Media

V12, subsidiary of Porch Group, announced its rebrand to Porch Group Media, reflecting its transformation to a provider of proprietary first-party audiences and managed media network solutions offered through the Porch Group Media Network, the first media network to target movers and homeowners with insights into more than 90% of all U.S. homebuyers per year. "Dozens of brands are utilizing our custom audiences and media and advertising packages across channels including CTV, email, direct mail, digital and social. These clients have seen tremendous results by being able to better target the right consumers for acquisition and retention and see measurable results with our suite of attribution tools," said Kym Vance, Porch Group Media’s CRO. "We are excited for this next chapter of growth and to be able to offer brands such a robust and unique set of tools to help them succeed."