PodcastOne reports ‘record’ programmatic revenue in Q2

PodcastOne announced the highest programmatic revenue in company history for the second fiscal quarter of its fiscal year ending March 31, 2024, 121% growth over the same period last year. Q2 Fiscal Year 2024 programmatic revenue also grew compared to the previous quarter, which had ranked as the company’s previous highest quarterly benchmark. As touted by MediaRadar, programmatic advertising is an emerging trend in podcast monetization. PodcastOne’s growth percentages put the company well in front of this soon-to-be industry-wide revenue trend. Leveraging Adswizz’s ad serving technology, the industry wide shift and growth in programmatic advertising and PodcastOne’s expansive, premium inventory of highly sought after hosted podcasts, such as The Fighter & The Kid, The Adam Carolla Podcast, Cold Case Files, Coffee Convos and Off The Vine with Kaitlyn Bristowe, PodcastOne was able to deliver over 229 Million programmatic impressions for Q2 Fiscal Year 2024 an increase in impressions of 79% from the same period last year. PodcastOne is also celebrating its highest average programmatic CPM in Q2 Fiscal Year 2024, marking a 24% growth from the same period last year. PodcastOne’s fiscal year concludes March 31, 2024.