Planet Fitness named ‘Bullish Fresh Pick’ through year-end at Baird

Baird named Planet Fitness a “Bullish Fresh Pick” through year-end while keeping an Outperform rating on the shares with a $92 price target. Planet Fitness is an attractive idea for a slowing growth environment, the analyst tells investors in a research note. The firm says new management has addressed the company’s unit economic challenges, and it sees multiple potential drivers – especially better marketing – lining up for 2025. Planet’s consumer value proposition and high-margin franchise model should prove resilient in a challenging macro backdrop, and lower interest rates and building cost relief “could spur investor optimism in unit growth reaccelerating,” the analyst tells investors in a research note.