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Piper sees strategic sense in Alphabet acquiring HubSpot
The Fly

Piper sees strategic sense in Alphabet acquiring HubSpot

Piper Sandler analyst Brent Bracelin keeps an Overweight rating on HubSpot (HUBS) with a $675 price target after Reuters reported Alphabet (GOOG, GOOGL) is evaluating the merits of a HubSpot acquisition. The combination of Google Workspace and the HubSpot Customer Platform does makes strategic sense, the analyst tells investors in a research note. The firm says regulatory hurdles “remain the biggest unknown.” Piper maintains a positive bias on HubSpot irrespective of a potential Alphabet acquisition.

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