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Piper sees strategic sense in Alphabet acquiring HubSpot

Piper Sandler analyst Brent Bracelin keeps an Overweight rating on HubSpot (HUBS) with a $675 price target after Reuters reported Alphabet (GOOG, GOOGL) is evaluating the merits of a HubSpot acquisition. The combination of Google Workspace and the HubSpot Customer Platform does makes strategic sense, the analyst tells investors in a research note. The firm says regulatory hurdles “remain the biggest unknown.” Piper maintains a positive bias on HubSpot irrespective of a potential Alphabet acquisition.

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