Phunware releases Phunware Experience Optimizer

Phunware announced that the Phunware Experience Optimizer is now available for customers to contextually engage users based on location, persona or brand. Phunware’s Experience Optimizer enables a single mobile application to autonomously deliver any number of experiences by seamlessly configuring and launching a unique JavaScript Object Notation that contains specific information on layout, features, themes, content and maps. Although each experience is launched from a single mobile application, every experience will load and function like its own native mobile application.