Phunware announced that the Phunware Experience Optimizer is now available for customers to contextually engage users based on location, persona or brand. Phunware’s Experience Optimizer enables a single mobile application to autonomously deliver any number of experiences by seamlessly configuring and launching a unique JavaScript Object Notation that contains specific information on layout, features, themes, content and maps. Although each experience is launched from a single mobile application, every experience will load and function like its own native mobile application.
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