Phunware launches initiative to give back control of consumer data

Phunware announced it intends to give control of data currently stored by the Company back to consumers in an ongoing effort to commercialize a new data economy that leverages blockchain to reimagine how brands engage consumers. By most accounts, data is now the most valuable asset in the world. Phunware has gathered over a petabyte of data from billions of devices with the intention of creating a Phunware ID for every human being on the planet with a mobile device touching a network. To better manage consent and ensure fair compensation for first-party data, Phunware will enable consumers to identify and manage data being curated within the Phunware Knowledge Graph. Phunware intends to compensate consumers in PhunCoin for use of their data and increasing the value of the ecosystem, while rewarding them in PhunToken for generating additional data through brand engagement.