Phunware launches AI-enabled mobile engagement

Phunware announced today its mobile engagement solution is now powered by artificial intelligence. “The world has evolved beyond ‘one-size-fits-all’ marketing approaches, but brands still struggle to speak to consumers as individuals because they lack a deep understanding of their unique behaviors, preferences and needs,” said Randall Crowder, COO of Phunware. “Our new AI-enabled mobile engagement solution is designed to provide that understanding, enabling these brands to more effectively engage their target audiences without the need for additional staff.”