Goldman Sachs analysts added Philip Morris to the firm’s US Conviction List as part of its August update. The firm has a Buy rating on the shares with a $126 price target. Goldman believes the market is underappreciating Philip Morris’ growth opportunity as the company innovates around its smoke-free alternatives to cigarettes. These alternatives are more profitable and positions the company well among peers with direct exposure to the U.S., the analysts tell investors in a research note.
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