Perfect announces collaboration with Walmart

Perfect (PERF) announced a collaboration with Walmart (WMT) to launch an innovative makeup virtual try-on experience via the Walmart iOS app. The experience will allow Walmart customers to virtually try-on makeup products across the blush, lip color, eye shadow, and bronzer categories and discover their perfect shade. As AI/AR technologies become more integral to deliver personalized and sustainable shopping experiences to customers in 2023, the virtual try-on experience is set to enhance the Walmart shopping journey, empowering customers to try-on multiple makeup shades in seconds through a hyper-realistic AR view.