Penn Entertainment (PENN) announced that it has expanded its partnership with Ticketmaster to offer new benefits for its more than 30 million loyalty members. “Starting today, PENN Play members can redeem rewards for tickets to live events through Ticketmaster. Additionally, PENN will have on-site activations at five amphitheaters across the U.S., further enhancing the live event experience for PENN Play members,” Penn stated. “Today’s fans want more than passive entertainment – they look for immersive live experiences that create connections and make them feel appreciated. Our partnership with PENN Play brings together digital engagement and real-world excitement, making it easy for fans to find the events they love,” added Frank Gutierrez, EVP and Global Head, ECommerce Sponsorship, Live Nation (LYV) and Ticketmaster.
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