Peloton could see $180M uplift from higher prices, says Morgan Stanley

Morgan Stanley analyst Nathan Feather says Peloton’s (PTON) product event highlighted innovation across the company’s hardware and software. The company is also raising prices, and Morgan Stanley estimates the higher subscription cost could bring a $180M EBITDA uplift, the analyst tells investors in a research note. The major question going forward for Peloton is whether the innovation can drive gross subscriber gains amid higher prices, the firm contends. It keeps an Equal Weight rating on the shares.