Pearson appoints Ginny Cartwright Ziegler as Chief Marketing Officer

Pearson (PSO) announces the appointment of Ginny Cartwright Ziegler as Chief Marketing Officer. Ginny will report to CEO Omar Abbosh and will lead the next generation of the company’s work in marketing, brand and communications, effective 29 July 2024. Ginny succeeds Lynne Frank, who is stepping down from her dual role as Chief Marketing Officer and Co-President, Direct to Consumer…Ginny comes to Pearson from Accenture (ACN), where she was most recently the Chief Marketing Officer for North America, which is the company’s largest business and represents half its revenue. Ginny was pivotal in driving double-digit growth over four years and creating a collaborative and purpose-focused culture. Prior posts during her 16-year career at Accenture included leading global teams that catapulted the company’s cloud practice to the top market position and generated triple-digit growth for its cybersecurity and talent and organization businesses.