Paramount Skydance, PBR announce five-year media rights deal

Paramount and PBR (Professional Bull Riders) announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s premier tour, Unleash The Beast, starting in the 2026 season beginning December 12. Under the agreement, Paramount+ will stream live coverage of the full PBR Unleash The Beast (UTB) season – the highest level of individual bull riding competition spanning five months in 19 cities across 17 states. The partnership builds on the long-standing relationship between PBR and CBS Sports, which began in 2013 and runs through 2030. CBS Television Network will continue to carry the CBS Game of the Week during the 2026 Unleash The Beast Season. This announcement reinforces Paramount’s strong partnership with PBR, which also includes Pluto TV’s collaboration that began in 2021 with the launch of PBR RidePass as an exclusive live channel on the platform.