Paramount Global announced the global expansion of EyeQ, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide. EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount’s massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution, driven by the company’s streaming momentum. Pluto TV, the most widely-distributed FAST service globally, will fuel EyeQ’s international debut with its growing footprint across four continents and over 35 territories. The 2024 introduction of a Paramount+ ad tier in select international markets, including Australia and Canada, will also continue to accelerate EyeQ’s ad-supported reach.
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