DA Davidson analyst Tom Forte lowered the firm’s price target on Overstock.com to $85 from $87 and keeps a Buy rating on the shares. While the firm thinks it understands the market’s negative reactions to recent Overstock news, as long-time followers of the company and stock, it believes in the merits of the transition to the Bed Bath & Beyond brand from the Overstock one and would be buyers of the shares, following the “flash sale.”
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