Overstock.com launches new Bed Bath & Beyond

The beloved home brand, Bed Bath & Beyond, is back! This leading consumer brand, which was purchased by Overstock.com, in June, announced the launch of BedBathandBeyond.com in the U.S. This launch marks a transformation for both Overstock and Bed Bath & Beyond, merging the best of both companies into a single online shopping destination under the Bed Bath & Beyond name. Beginning today, Bed Bath & Beyond will return to offering the kitchen, bed, and bath-related products customers have grown to love since its inception 30 years ago – in addition to a vast and growing assortment of furniture and other home product categories, including area rugs, lighting, decor, and home improvement, among others. Its broad offering includes millions of products available at “Smart Value” – or quality for less. In celebration of this milestone launch, customers will see sitewide deals, promotions, and perks at BedBathandBeyond.com and the new Bed Bath & Beyond mobile app, including: A 25% off welcome coupon for anyone who downloads and shops through the new and refreshed Bed Bath & Beyond mobile app, available for iOS and Android. Reinstated loyalty points, exclusive coupons, and free membership to the new Welcome Rewards program for active members of the former Bed Bath & Beyond loyalty program. Qualifying customers will receive an email with exact details. 20% off coupon and transfer of membership along with all current rewards for members of Club O, Overstock’s former loyalty program. Under a Bankruptcy Court supervised process, the Bed Bath & Beyond brand was acquired by Overstock in June. Following this acquisition, Overstock is being rebranded as Bed Bath & Beyond – an ecommerce only retailer. The Overstock brand will sunset over time.