Outbrain (OB) announced the expansion of its collaboration with Microsoft (MSFT) and the use of the technological capabilities of the Microsoft Azure cloud platform to improve its offerings for advertisers and media owners. As part of the collaboration, Outbrain will expand its operations with Microsoft Azure in North America, scaling its traffic to be served on Azure, and integrate generative AI solutions based on Azure OpenAI Service to offer a variety of new services to its customers.
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