Outbrain announced the beta launch of Moments by Outbrain – a new way for users to interact with content, delivering the immersive experience of full screen vertical video browsing to the open internet. Moments enables traditional publishers and media owners to reimagine their online experience by transforming real estate on static articles into engaging vertical video feeds, bringing easy swipeable navigation to trusted, professional environments. Audiences are spending an increasing amount of their time within walled gardens and social platforms. Moments marks the development of a true solution to bring similar algorithm-powered, visual exploration to the open internet. The new product offering brings the viral video and social media experience directly to quality publishers like Fortune and Axel Springer. With Moments, audiences have a new way to watch, read, and explore the vast amount of professionally-produced editorial content on the open internet in an environment not yet seen beyond walled gardens. In addition, Moments provides advertisers with a rich new canvas to extend the power of social formats to drive outcomes on the open internet, while offering publishers an entirely new channel to grow and engage their reader base. Moments is currently in Beta and is being tested with selected partners in the USA, Germany, the UK, Italy, France, and Spain. A global launch is planned for 2025.
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