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OptimizeRx price target lowered to $7 from $14 at RBC Capital

RBC Capital lowered the firm’s price target on OptimizeRx (OPRX) to $7 from $14 but keeps an Outperform rating on the shares. The company’s Q3 revenue missed consensus on a macro shift affecting the DTC business and its FY24 guidance was adjusted lower, though on the brighter side, momentum on the HCP – healthcare professionals – side continues to strengthen, with the management having noted meaningful pipeline growth and progress, the analyst tells investors in a research note.

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