Opry Entertainment Group has acquired a majority interest in Southern Entertainment, a live events, hospitality, and production company based in Charlotte, N.C. Southern Entertainment’s portfolio of owned or promoted music festivals includes Carolina Country Music Fest in Myrtle Beach, South Carolina; Barefoot Country Music Fest in Wildwood, New Jersey; Lovin’ Life Music Fest in Charlotte, North Carolina; the Greenville Country Music Fest in Greenville, South Carolina; and the upcoming Field & Stream Music Fest in Winnsboro, South Carolina, launching in 2025. Bob Durkin and Rob Pedlow co-founded Southern Entertainment in 2015 and will continue to lead the business. Southern Entertainment will integrate OEG’s artist development programs in their flagship country music festivals where many Opry members and Opry NextStage artists have performed in recent years. The teams also plan to develop additional artist-centered experiences in the years ahead.
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