Oportun Financial unveils new app, brand identity

Oportun Financial Corporation revealed its new brand identity and the launch of a new product experience. "We are very excited to show our members and partners the new Oportun," said Gonzalo Palacio, Oportun’s Chief Marketing Officer. "We are now one brand and one experience designed to help our members effortlessly improve their financial health and resilience." The new look and feel of the brand represent Oportun’s promise to make every member feel more confident, supported and in control of their finances. The new Oportun brand identity represents a journey towards financial health and a commitment to helping members reach their money goals.