Canaccord analyst Susan Anderson lowered the firm’s price target on Olaplex Holdings to $6 from $8 and keeps a Buy rating on the shares. The analyst said while it will likely take a few quarters for the increased marketing to take effect and get the brand back on track, OLPX remains the top bond-building hair product and we expect sales to return to growth once it is able to get a handle on the negative PR.
Published first on TheFly
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