Oatly Group expands partnership with Reitan

Oatly Grou announced an expansion of its partnership with Reitan to make oat drink available in coffee machines in approximately 300 Pressbyrundefinedn and 90 7-Eleven convenience stores across Sweden owned and operated by Reitan. Today’s announcement marks the first time Oatly will be made available in coffee machines on a large scale, with Reitan’s stores serving approximately 10 million coffees each year. Reitan will be rolling out the machines stocked with Oatly Barista Edition throughout 2023, so customers will have the option to choose Oatly at the click of a button. The companies will be promoting the partnership through the stores’ apps, in-store digital screens, and a social media push. "Through our partnership with Reitan and integrating Oatly into coffee machines for the first time at this scale, we’re able to make plant-based alternatives a natural part of the everyday lives of millions of people across Sweden," said Jonas Persson Follin, General Manager for the Nordics at Oatly. "This is an important step for the plant-based movement and part of our mission to put Oatly everywhere to reduce people’s reliance on dairy and encourage more sustainable consumption habits."