Oatly Group announces partnership with EF Pro Cycling

Oatly announced it has entered into a multi-year sponsorship of EF Pro Cycling. As part of the partnership, Oatly will become an “Official Performance Partner” of the Men’s and Women’s Teams and the “Official Worldwide Co-Title Sponsor” of the Women’s team, now known as “EF-Oatly-Cannondale.” “One of our key objectives is to bring the Oatly magic to more people and this partnership with EF Pro Cycling is certainly geared towards that. As one of the most popular and watched sports globally, we’re excited to show the world how dairy-free products can be an integral part of professional athlete and non-athlete diets alike,” said John Schoolcraft, Chief Creative Officer at Oatly. “We are also proud to become a co-title sponsor of the women’s team. We can’t wait to celebrate both teams’ triumphs in the years to come and help fuel their success.”