Northland starts Similarweb at Outperform, sees ‘compelling’ opportunity

As previously reported, Northland initiated coverage of Similarweb with an Outperform rating and $15 price target. Similarweb is a digital intelligence platform that leverages its unique data asset, Similarweb Digital Data, to help customers make critical business decisions, notes the analyst, who believes that Similarweb provides “the most comprehensive data analytics solutions on the market.” The firm sees “a compelling investment opportunity” given its view of the quantity and quality of the data and the company’s strong ability to monetize it, the analyst tells investors.