A year ago, Nike CEO John Donahoe celebrated growing the company’s Air Force 1, Air Jordan 1, and Dunk into the three largest multibillion-dollar footwear franchises in the industry, but Nike oversold the shoes and diluted their cool in the process, Inti Pacheco of The Wall Street Journal reports. Now, the company is aggressively reducing their supply of those franchises to save its most iconic sneakers, but Nike is still making more of them than it can sell.
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