The National Football League and Lululemon (LULU) announced an elevated apparel collection for fans of all 32 NFL teams, marking the first time the retailer has offered officially licensed products for the NFL or any of its teams. The collection will feature Lululemon pieces across men’s and women’s apparel and accessories, all proudly showcasing signature team marks. “Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “Lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.” Beginning Oct. 28, fans can shop the new collection on NFLShop.com, Fanatics.com, and team retail locations, including online and at stadium retail stores. In addition, the collection will be available internationally on local NFL Shop sites. To reinforce the connection between sport, fashion, fandom and community, NFL Legends, including Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho, are featured in the “Welcome to the Fam Club” brand campaign, spotlighting the families behind the athletes to commemorate the launch of the collection.
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