Netflix says ad tier now has 15 MAUs globally

Netflix, in a statement from President of Advertising Amy Reinhard, says its ad tier now has 15M MAUs globally, accounting for 30% of new sign-ups where its available, and plans new ad formats in 2024. The company says: “Starting in Q1 2024, our advertisers globally will be able to utilize our new binge ad format that taps into the viewing behavior of watching multiple episodes in a row. After watching three consecutive episodes, members will be presented with a fourth episode ad-free. In early 2024, we will also launch the ability to showcase QR codes in advertising creative running on Netflix in the US. Sponsorships are now available in the US and will expand globally in 2024, with title, moment, and live sponsorships. We are also working diligently to bring more measurement capabilities to our advertisers globally, as we look to partner internationally with third-party providers to enable campaign verification in 2024. All of these updates help create the best experience for our clients and members, who are beloved fans of Netflix series and movies.” Reinhard notes that Netflix wants to “shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies.”