Truist analyst Matthew Thornton raised the firm’s price target on Netflix to $339 from $210 but keeps a Hold rating on the shares as part of a broader research note titled "Streaming Playbook Into ’23". The analyst states that he is positive on advertising-based video on demand and password sharing actions, with video games a "call option" for the company. Thornton adds however that while he views consensus for out-years member adds as "very reasonable", consensus for out-years revenue and operating income are "high hurdles" amid "intense" competition for Netflix.
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