Argus keeps a Buy rating and $1,040 price target on Netflix (NFLX) while naming the stock the firm’s 2025 Top Pick in Communication Services. Netflix has ridden the powerful secular changes in media entertainment-consumption patterns away from linear cable broadcasting and toward streaming and mobile video, but it also has consistently innovated, including with its algorithmic content recommendation/discovery features, and its first-mover advantages in both global-streaming expansion and a subscriber password-sharing crackdown to drive continued subscriber acquisition, the analyst tells investors in a research note.
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