Netflix is further lowering the prices of its ads, Adweek’s Catherine Perloff reports, citing three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs, or cost per thousand viewers, between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer said, while another buyer said Netflix was charging in the high-$20 range, the author writes.
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