Neogames, Intralot do Brasil launch ‘LotoMinas’ iLottery, betting solution

NeoGames and Intralot do Brasil announces the launch of the first regulated iLottery and online sports betting solution in Brazil, for Loteria Mineira, the official lottery of Brazil’s second largest state, Minas Gerais. The launch of "LotoMinas" marks NeoGames’ entry into the Brazilian market and is the beginning of a multi-year turnkey project with the local lottery operator. It is NeoGames’ first cooperation with Aspire Global and BtoBet, both companies that NeoGames acquired last year, which are now part of the NeoGames group of companies. The comprehensive digital solution in Minas Gerais is anticipated to build upon the state’s currently operating, successful retail lottery and digital keno program. NeoGames has implemented a local cloud based solution in Brazil, with its industry leading NeoSphere platform, a suite of eInstant games from the NeoGames Studio tailored to the local market, a range of services from Aspire Global, including CRM management and sports risk management, and a complete online sports betting solution from BtoBet, including Managed Trading Services. At launch, 18 games were selected to be available for players, including the award-winning Queen of Diamonds, Instant Keno Multiplier and VIP Platinum.