Mondelez (MDLZ) announced the launch of a new platform designed to improve its global marketing capabilities while optimizing consumer experiences through expanded use of artificial intelligence, or AI, and generative AI. Working in collaboration with Accenture (ACN) and Publicis Groupe, the company said its new platform will enable faster, more efficient creation of personalized text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
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