MNTN initiated with a Buy at Needham

Needham analyst Laura Martin initiated coverage of MNTN (MNTN) with a Buy rating and $25 price target The company specializes in performance connected TV for small and medium-sized businesses, which is a market segment that MNTN invented and dominates, the analyst tells investors in a research note. The firm says 96% of MNTN’s clients have never advertised on connected TV before, which means the company is expanding the market.